Podcast

Networking Secrets of a Billboard Charting Producer: Brij

Learn how Brij, a young producer from Vancouver, used networking to land placements with NBA Youngboy and Offset while studying law.
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About Brij

Brij is a Billboard charting producer from Vancouver, Canada, who has worked with artists like NBA Youngboy, Rod Wave, Offset, Bossman Dlow and NoCap. He turned his passion for music into a successful career during the COVID-19 lockdown, and landed his first major placement at just 17. Today he balances a growing production career with studies toward becoming an intellectual property lawyer.

Navigating the music industry can be daunting, especially for aspiring producers. With so many talented individuals vying for attention, how do you stand out? In this post, we're diving into Brij's journey and the insights he shares on the importance of networking, building relationships, and balancing education with a burgeoning music career.

Building a Foundation: The Early Days of Music Production

Brij's musical journey began during the pandemic lockdown. Like many, he found himself bored and looking for a creative outlet. He stumbled upon YouTube videos showcasing how to recreate popular beats, which sparked his interest in music production. Starting with a free DAW called LMMS, he began experimenting by remaking beats from his favorite songs, such as Juice WRLD's "Bandit" and Polo G's "Pop Out."

Though his initial efforts were modest, they laid the groundwork for his future success.

Transitioning to Professional Tools

As Brij honed his skills, he realized he needed more advanced tools. Following the paths of many producers before him, he eventually moved to FL Studio, which became his primary DAW. This transition was significant, as it opened up a world of possibilities and allowed him to create more polished beats.

The Learning Curve: Self-Education and Growth

Brij emphasized the importance of self-education through YouTube tutorials and online resources. He initially shared his work with friends and family but later became more reserved, focusing on developing his sound and expanding his production skills.

The Power of Networking: Building Relationships in the Industry

One of the most critical aspects of Brij's journey has been networking. Despite being based in Vancouver, he successfully connected with artists and producers across North America, particularly in Baton Rouge, Louisiana. His strategy? Leveraging social media platforms like Instagram and Discord to tap into the right circles.

Finding Your Tribe

Brij found that by following and engaging with producers in his niche, he could discover and connect with a network of artists. This social media strategy helped him identify local talent and build a rapport with them. He would send beats directly to artists, showcasing his work and establishing his presence within the community.

Deepening Connections through Discord

While Instagram was essential for initial outreach, Brij highlighted the value of Discord in fostering deeper connections. Through real-time conversations and collaborations in a more informal setting, he built friendships with fellow producers, which translated into professional opportunities.

Achieving Milestones: First Big Placements

Brij's dedication and networking efforts culminated in his first significant placement with Lil Dump, an artist signed to NBA Youngboy. At just 17, he experienced the thrill of seeing his name on a contract, marking a pivotal moment in his career.

The Moment of Truth: Understanding Contracts

Navigating the world of contracts can be intimidating, especially for young producers. Fortunately, Brij had the support of a fellow producer from his collective who reviewed his contract, helping him understand the terms and ensuring he was treated fairly. This guidance was invaluable as it helped him build trust in his connections while also protecting his interests.

Balancing Education and Music

As Brij continues to grow in his music career, he's also pursuing a degree in intellectual property law. This unique combination of education and passion for music not only underscores his dedication but also equips him with the knowledge to navigate the business side of the music industry effectively.

The Importance of Time Management

Balancing college and a budding career in music requires strong time management skills. Brij has learned to prioritize his commitments, ensuring he can dedicate time to both his studies and his passion for production.

Key Takeaways for Aspiring Producers

  • Start Small: Don't be afraid to begin with basic tools and gradually upgrade as you learn.
  • Network Actively: Use social media to connect with artists and producers.
  • Engage Deeply: Consider platforms like Discord for meaningful connections.
  • Understand the Business: Familiarize yourself with contracts and legal aspects of the industry.
  • Balance Your Life: Prioritize education alongside your passion; it can provide valuable skills.

Conclusion

By sharing his journey, Brij offers a blueprint for aspiring producers looking to break into the competitive world of music. His story is a testament to the power of networking, self-education, and the importance of balancing passion with practicality.

Frequently Asked Questions

How can a music producer network with artists online?

Follow and engage with producers in your niche on Instagram to discover the artists they work with, then send beats directly to those artists. Platforms like Discord help turn those first contacts into real friendships and collaborations.

Do you need to live in a big music city to land placements?

No. Brij is based in Vancouver but built his network in Baton Rouge, Louisiana, entirely through social media, which led to placements with artists like NBA Youngboy and Offset.

What should a young producer do before signing a contract?

Have someone you trust and who knows the business review it, like an experienced producer, a manager or a lawyer, so you understand the terms and make sure you're treated fairly.

Can you balance college and a music production career?

Yes, with strong time management. Brij studies toward becoming an intellectual property lawyer while producing, and his legal studies help him handle the business side of music.

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