Podcast

How Autistic Producer Asendo Built a Music Career

Discover how Asendo, a producer from Scotland, turns his unique perspective with autism into creative power, from a 45p Lil B feature to the BBC.
Updated

About Asendo

Asendo is a producer from Scotland who leverages his unique experiences with autism to fuel his creativity in the music industry. From his early days to his recent successes, Asendo's story is a testament to the power of embracing one's identity.

In this episode of Producer Talk, Esteban sits down with Asendo to talk about his journey, networking, and building a long-term career as a producer.

The Beginning of a Journey

Asendo takes us back to his roots, sharing how his passion for music ignited when he was just fourteen. It all started with a pivotal moment listening to Future's "Mask Off," which opened his eyes to the world of production. "I like this, I like this," he recalls, marking the start of his musical exploration.

Finding His Sound

Fast forward to 2018, Asendo installed FL Studio and began crafting beats. Despite the rough start, he persisted, evolving his sound and identity along the way. He humorously shares how he initially wanted to go by the name "Messiah Beats", a nod to Monty Python's Life of Brian, before settling on Asendo, which reflects his ambition to rise in the industry.

Breakthrough Moments

Asendo's journey took a significant turn in July 2019 when he connected with Lil B on Twitter. For just 45 pence, he received a verse from the legendary rapper, a moment he describes as surreal. "I posted that on Reddit, like I just got a Lil B feature for 45 pence," he remembers, laughing at the absurdity of it all. This opportunity led to an interview with Highsnobiety, marking a major milestone in his young career.

Media Recognition

His talents didn't go unnoticed. During the pandemic, Asendo found himself on BBC broadcasts discussing autism and how it intersects with his music, and he also did user testing for Native Instruments. His story illustrates that unique perspectives can lead to powerful narratives in creative fields.

Building Relationships

Most of Asendo's opportunities came from people he met along the way. Through the Sample Gateway community he built a relationship with Seb from One Mind, kept sending him music directly in his Discord DMs, and eventually linked up with him in person in Glasgow. He also stresses never burning bridges: the connections you make today keep paying off years later.

Embracing Who You Are

"I've never claimed to be anything I'm not," Asendo says. He has always been open about being an autistic producer from Scotland, and he encourages producers to embrace their individuality instead of following the same script as everyone else.

Key Takeaways

  • Say Yes to Odd Opportunities: A 45 pence Lil B feature led to a Highsnobiety interview.
  • Share Your Wins: Posting the Lil B story on Reddit is what got the media's attention.
  • Stay Persistent in DMs: Consistently sending music to Seb turned into a real relationship.
  • Never Burn Bridges: Relationships keep opening doors long after you make them.
  • Embrace Your Identity: Being open about autism became part of Asendo's story, not a limit.

Conclusion

Asendo's journey is not just about music; it's about embracing who you are and using that authenticity to connect with others. His experiences remind us of the importance of representation and the strength found in our differences.

For the full conversation, tune in to the episode and hear more about Asendo's adventures in music and beyond.

Frequently Asked Questions

How did Asendo start producing music?

Hearing Future's "Mask Off" at fourteen made him want to produce, and in 2018 he installed FL Studio and started making beats.

How did Asendo get a Lil B feature?

In July 2019, Lil B posted on Twitter and Asendo reached out in his DMs. He got a verse for 45 pence, and his Reddit post about it led to a Highsnobiety interview.

How does autism influence Asendo's music career?

He has spoken about autism on BBC broadcasts and sees his unique perspective as a source of creativity. He encourages producers to embrace their individuality.

How does Asendo build relationships in the music industry?

Through communities like Sample Gateway, consistent direct messages, meeting people in person when he can, and never burning bridges.

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