Podcast

How ProdbyLAC Landed Industry Placements at 18

Learn how 18-year-old music producer ProdbyLAC landed industry placements. Discover his journey, insights, and tips for aspiring producers.
Updated

As the music industry evolves, young talent keeps rising with fresh perspectives and new sounds. In this post, we dig into the journey of Luca, an 18-year-old producer who started making beats during the pandemic and has already landed industry placements. If you've ever wondered how to navigate music production and gain traction early, read on for his insights.

About ProdbyLAC

Luca, known as ProdbyLAC, is a producer from upstate New York who began making beats in sixth grade after his dad handed him an iPad with GarageBand on it. He got serious during COVID, moved to FL Studio at 15, and by his senior year of high school had placements with drill artist D-Thing and New York rapper Lackville — while still balancing school and a welding certificate.

The Evolution of His Sound: From GarageBand to FL Studio

His first beats were Comethazine type beats made on an iPad, then BandLab in seventh grade while he was supposed to be in remote class. FL Studio didn't click until he was 15 — he'd downloaded the trial "mad times" and found it insanely confusing, then one day it just made sense. Six years in across several DAWs, three or four of them on FL.

  • Why it matters: The tool isn't the bottleneck, but the one that clicks with you accelerates everything.
  • How to do it: Start with what you have — GarageBand, BandLab, whatever's on the device in front of you — and keep trying DAWs until one stops fighting you.
  • Common mistake: Quitting because the software looks overwhelming. Luca bounced off FL Studio repeatedly before it clicked.

Finding Your Niche: Why He Left Drill Behind

Luca spent about two years on drill, posting on YouTube and becoming the number one search result for "fast drill" simply because nobody else was making it. He also worked Rage and Opium, Detroit, and Philly beats — Skrilla and Quani type beats. Then he stopped doing drill almost entirely.

  • Key insight: Diversifying opens more doors. He now leans toward trap and more mainstream sounds.
  • What the transcript reveals: "I kind of just stopped doing drill because... drill rappers don't pay 99% of the time. They will straight up tell you, I am not paying for that beat." Understanding who actually pays in your niche matters as much as the beats themselves.

The Power of Networking: How He Landed His First Placement

A producer from the city gave Luca a contact folder of around 50 rappers. He sent a beat to LA Drilly. A day later his lifelong friend Wizz Up was at a studio event in New Jersey, heard Luca's tag playing in the room, and started recording. Luca woke up to the text: he had a D-Thing placement. The song never dropped — it turned out to be Yavi DG's — but a Bizzy Banks verse over that same beat later surfaced in a TikTok stream clip.

  • How to apply it: Build a contact list, get in rooms, and collaborate with other producers — your beat travels further through them than through you.
  • His actual advice: Hit up the producers who are already working with the artist you want. They post "I need loops, FLPs for so-and-so, DM me." And if you don't make that style yet, make it. "Don't ever say that you don't make those type of beats. Make beats, not type beats."

Social Media: Post Where People Scroll

Luca mostly stopped uploading to YouTube — he draws a line between being a producer and being a YouTube producer, and notes rappers often don't want a beat that's already public. Instead he posts beats on TikTok, muted music video over the beat.

  • Actionable advice: Put beats where people scroll — TikTok, Reels, Shorts. As he puts it, "I catch myself scrolling more than I'm clicking on a YouTube video."
  • Common mistake: Treating YouTube as the whole strategy. It made him the top result for one narrow tag, and not much else.

Getting Paid: The Seven-Month $200

His first label payment was a Republic Records placement with Nune the Third and Winter to Brat, split with his friend Armistead — $200 each. The label never reached out; they had to chase it. Weeks of polite follow-ups, three months of silence, then news the team had changed and the process restarted. Total: seven months, at 17, with upload forms he'd never seen before.

  • Negotiate: "Don't let them name their price. It's your beat, it's your work. You name the price."
  • Know the norm: Labels are supposed to pay before the song drops. If they don't, give them a month or two — they're genuinely busy — then follow up again.
  • Takedowns are a last resort: He's only done it once, and the artist paid via Cash App and the song went back up. Pull a song too fast and you burn connections; never pull it, and you become known as the producer who won't do anything about not getting paid.
  • Royalties: The split depends on the artist's size. New producers with nothing in their bio get lowballed — a placement worth a thousand can turn into a hundred if you don't know what you're doing.

Upstate vs. The City

There's no scene where he lives — the nearest studio is 40 minutes away and there are almost no known artists from upstate. His Lackville placement happened because he physically went to New York City (on the infamous China bus, which he does not recommend), had already been sending Lackville beats, saw a note on his Instagram DMs saying he was in town, and called him. They cut the song in about 20 minutes, and it was the first time Lackville had ever rapped on a beat he didn't make himself.

Key Takeaways

  • Explore different DAWs: Keep going until one clicks. It took him years to land on FL Studio.
  • Diversify your sound: Don't lock yourself into a genre that doesn't pay.
  • Network through producers: The people already working with your target artist are the shortest path to them.
  • Post where people scroll: TikTok, Reels, and Shorts beat a YouTube upload nobody clicks.
  • Protect your value: Name your price, expect labels to pay before release, and don't let a placement be the whole payment.
  • Stay resilient: "It's not that people don't make it — it's that a lot of people just give up."

Conclusion

Luca's story is a case study in adaptability and timing: the right beat in the right inbox, a friend in the right room, and a bus ride to the city that turned into a session. He's continuing with beats daily while getting a welding certificate — not as a plan B, but because he wants both. For producers starting out, the lesson is to keep making, keep reaching out, and know what your work is worth.

Frequently Asked Questions

What is the best software for beginner music producers?

Whatever you can start on today. Luca began on GarageBand on an iPad, moved to BandLab, and only got to FL Studio at 15 — after bouncing off the trial several times. Explore options until one stops feeling confusing.

How can I get my beats noticed?

Post where people scroll — TikTok, Instagram Reels, YouTube Shorts. Luca posts beats over muted music videos on TikTok. Beyond content, reach out to producers who already work with the artists you want, since they often ask publicly for loops and FLPs.

What genre should I focus on as a new producer?

Pick one that has artists who actually pay. Luca made good drill beats for two years and found that drill rappers "don't pay 99% of the time," so he moved toward trap and more mainstream sounds.

How long should it take a label to pay for a placement?

They're supposed to pay before the song drops. Luca's first label payment took seven months and $200 from Republic Records, largely because he had to chase them and their team changed mid-process. Follow up after a month or two, and treat a takedown as a last resort.

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