From Soccer in Spain to a $300K Studio: Zahren
About Zahren
Zahren is an Australian music producer, studio owner and entrepreneur who turned a self-taught piano habit into a full-time career in music. After walking away from a promising soccer path in Spain, he moved into producing full-time, recorded artists daily, and eventually opened his own recording studio that generated close to $300,000 in revenue. Today he's building software for producers and running events, still betting on ownership over comfort.
At just eight years old, Zahren discovered the piano, launching a musical journey that would take him from Spain's football fields to the vibrant studios of Australia. In this post, we'll explore the pivotal moments in Zahren's life that led him to embrace music production as his primary career, uncovering the lessons learned along the way.
The Early Years: Discovering Music
- Why This Matters: Understanding the roots of Zahren's musical journey helps us appreciate the dedication required to succeed in the industry.
- How He Did It: After starting piano lessons, Zahren quickly realized traditional methods weren't for him. Determined to learn on his own, he utilized a simple $20 book and YouTube tutorials to teach himself.
- Key Insight: Self-directed learning was crucial; Zahren says, "I don't want to do this anymore, like screw this," emphasizing the importance of following one's passion.
- Common Mistake: Many aspiring musicians get caught up in formal education instead of exploring personal interests and styles.
The Transition from Sports to Sound
- Why This Matters: Zahren's shift from soccer to music illustrates the importance of adaptability in pursuing one's dreams.
- How He Did It: Initially focused on soccer, Zahren's interest in music production blossomed during downtime in Spain. He began producing drill beats and shared them on YouTube, gaining traction as a music producer.
- Key Insight: "If I sold a beat for fifty bucks once a month, I thought I was a billionaire," he recalls, highlighting the financial mindset of a budding artist.
- Common Mistake: Many young creators underestimate their worth and potential in monetizing their talent.
Building Connections in the Industry
- Why This Matters: Networking can be a game changer in the music industry, leading to invaluable opportunities and collaborations.
- How He Did It: Zahren built his network organically, moving from one introduction to another. He explains, "I met one guy who recommended me to another guy...and then I did two famous people."
- Key Insight: The importance of doing quality work cannot be overstated; Zahren emphasizes that recommendations come naturally when you deliver results.
- Common Mistake: Many fail to recognize the value of genuine relationships over transactional connections in the creative space.
The Birth of a Studio
- Why This Matters: Establishing a personal studio is a significant step for any music producer, creating a space for creativity and collaboration.
- How He Did It: After facing challenges with existing studios, Zahren decided to open his own. He secured a lease and set up a functioning studio, which has since become a hub for local artists.
- Key Insight: "I was like, alright, you know what? Forget all these music studios. Man's gonna open his own studio," he states, highlighting his proactive approach to challenges.
- Common Mistake: Aspiring producers often wait for perfect conditions rather than creating their own opportunities.
Conclusion
Zahren's journey from a young piano player to a successful music producer and studio owner shows the power of passion, adaptability, and determination. His story reminds us that while the path may not be traditional, following your instincts and building connections can lead to fulfilling outcomes.
Frequently Asked Questions
How did Zahren start his music career?
Zahren began his music career by teaching himself piano and later transitioned into music production, leveraging online resources and YouTube tutorials.
What challenges did Zahren face in the music industry?
Zahren faced various challenges, including studio miscommunications and financial setbacks, which he overcame by opening his own studio.
How important are connections in the music industry?
Connections are crucial; Zahren emphasizes that his network grew through quality work and recommendations from satisfied collaborators.
What advice does Zahren have for aspiring producers?
Zahren suggests focusing on genuine relationships and not waiting for opportunities but creating them instead.
Can self-taught musicians succeed?
Absolutely. Self-taught musicians can achieve great success by being resourceful and dedicated to their craft.
Esteban Candelario (00:01.534) Alright guys, welcome back with another episode of the Producer Free Podcast. My name is Esteban, the host. Today's guest is someone who doesn't just talk about taking risks, he's lived them at the highest level from teaching himself piano after quitting lessons at eight to falling in love with music production and turning YouTube beats into real traction. His journey has been anything produ but traditional, from playing football in Spain to going full-time music career in Australia, recording artist artists daily, then eventually launching its own studio, generating almost three hundred thousand. Now going beyond music, creating tech platforms and systems, talking about ownership.
We are talking to Zaran. How are you, bro?
Zahren (00:34.454) Good, good, very well, very well.
Esteban Candelario (00:37.482) Nice brother. So I guess just start us off in your journey. You know, where where does it like officially begin? You know, what age and like, you know, where does it go from there?
Zahren (00:46.294) Okay, so yeah, start started about eight years old. Seven, seven, seven, eight. Started with the piano. I was doing school lessons and then
I like learnt just the keys and then I was like, I don't want to do this anymore, like screw this. So then I just started doing it myself. We got a free piano Facebook not Facebook marketplace, Gum Tree. I taught myself from like a twenty dollar book from that was from from the store. That dot dot this dot. YouTube tutorials every day that started playing just like just randomly. It wasn't even like forced. It was just random.
Esteban Candelario (01:11.1) Eighty one.
Yeah,
Esteban Candelario (01:20.113) Eli treinta y tres. Eli três.
Zahren (01:24.426) After I finished that, you know, I kept playing that. Came across a video one day about like some launch pad. Got the launch pad because I was like, this is cool. I wanna make light shows and press buttons. I like fucking eleven. after that, straight away,
Esteban Candelario (01:36.58) Y veintidós, y veintidós, y dos, dos.
Zahren (01:40.972) I figured out, you know, I was using Ableton Live. This is what people use to make music. So I jumped on it, used it, and I'm like, I hate this. Then someone made a video on FL Studio. You wanna how to make some like Alan Walker remix, how to remake it? And I'm like, what's this? I'm like, okay, this is mad, so I downloaded this software, and I'm like, okay, this software's mad. So I started making songs in like 20 and sixteen, fifteen, sixteen, yeah, I was about twelve, thirteen.
Esteban Candelario (01:47.338) Y diez y diez y ocho margarina
I treinta, i treinta.
Zahren (02:10.027) Kept doing that, that, that, that, this, that. Ended up that was like just for fun. Never really took it serious, you know. Then I went to Spain, played soccer. When I was not playing soccer, there was nothing to do. So I just started making beats, drill beats, and a YouTube channel and releasing like sample packs. And then, you know, before you knew it, I had like a bunch of producer friends.
Esteban Candelario (02:21.152) Hey, what do they? Hey, why I say he quatro days.
Zahren (02:36.461) I was getting I had like one point like two thousand subscribers on YouTube, you know, started selling actual beats, then stopped playing soccer in two thousand twenty one, came back to Australia after staying there for a year and a half or two years in Spain, and then
Esteban Candelario (02:46.054) E cuarenta y nueve, es cuatro nueve.
Zahren (02:54.271) Here just started pumping beats. I ended up running out of money for one studio, forgot to pay him, so they banned me. Then I went to another studio. The studio shut down. So then I was like, alright, you know what? Fuck all these music studios. Man's gonna open his own studio. So then the lease, then, you know, got the lease. We can go into the details of that after. Got the place, got it, and
Esteban Candelario (02:56.936) Y veinti tres, y veinti tres, vamos.
Esteban Candelario (03:08.07) E baby E bank you can
Okay, so let's like hit a hard, hard, hard, hard pause. So, I mean, a lot a lot of things going on. So starting at eight, when you got the piano, shoot. Can you hear me?
Zahren (03:23.551) Now now we've moved on to the building software.
Zahren (03:38.507) I th yeah yeah, cut out for a second. No no the my the thing yeah.
Esteban Candelario (03:40.524) Now you're good. So Yeah, you're good. So from starting eight, you got the piano and then how long did you wait until you transitioned getting to F L? Like how long of a gap was that? Were you like a certain age?
Zahren (03:51.765) Eight, eight years.
Esteban Candelario (03:53.96) so it was all at like once basically. So you learned the piano, you got on F L, then you go okay, okay. So sixteen, then you were sixteen when you started like making beats on F L. Then then where does the soccer come from? And like is the soccer like what like h was it I'm assuming it was professional soccer or are you playing for s like school or like
Zahren (03:57.292) No, no, no, eight year difference between
Zahren (04:03.745) Yeah, yeah, yeah, yeah, yeah.
Zahren (04:09.865) this the so the so it was it was La Liga for under twenties and and I started playing soccer when I like four.
Esteban Candelario (04:15.454) Yeah. Mm-hmm.
Esteban Candelario (04:20.972) Okay. That's crazy.
Zahren (04:22.401) Right, there's like four there's a full YouTube video of like me at the park eighteen years ago.
Esteban Candelario (04:28.214) That's crazy. That's crazy. So were you were you like dreaming of like taking soccer like really, really far, or was that just kind of something part of your journey since you like did it most of your life?
Zahren (04:38.548) No, no, I that was number one.
Esteban Candelario (04:41.152) Gotcha. Okay. And then what I mean what so what was the transition for you to be like, you know what, like instead of just like instead of soccer being the main priority, like when did like the producing become the main priority and when did like that shift happen?
Zahren (04:52.161) they're the they're they try to milk the fuck out of me for money in Spain. So then I was like, okay, fuck you guys. And then I was like, okay, what's the point of this anymore? And then yeah, that and that would that was literally it.
Esteban Candelario (04:56.608) Uh-huh.
Esteban Candelario (05:08.192) Hmm. How did you know or did you do that a necessity? Did you start selling beats out necessity, or did you know, like, you know, well, my beats are like good enough, like I might as well try?
Zahren (05:16.631) Bro, if I sold a beat for fifty bucks once a month, I thought I was a billionaire.
Esteban Candelario (05:21.226) Ha ha
Zahren (05:22.593) Let's just put it like that.
Esteban Candelario (05:24.166) Mm-hmm. And you were like what, nineteen at that time too?
Zahren (05:28.173) Nah, not even 18, bro. Probably just 18 like on the dot. $50 is like like 30 US, just FYI.
Esteban Candelario (05:30.506) Jesus. A baby, yeah. So then
Esteban Candelario (05:37.548) That's crazy. For people who don't know who's from Australia, but so when you get from there and then you transition and then you build your followers on YouTube, did you because a lot of producers I see they either like build personal connections or they try to like build a YouTube. So at the time when you were like recording artists in the studio, were you like focus on the connections or just building your YouTube channel primarily?
Zahren (06:02.793) Okay, when I was making beats, it was more meeting fuckload of producers. When I was in the studio, it was more meet as many rappers as possible because I I I like I see these videos of like a lot of these like I don't know what it is with the this this this twenty twenty six bro, but I I I might get violated for this.
But everyone that seems to fail at doing something ends up selling a course on it. so I seen like a lot of these producers with like fifty K, a hundred K on Instagram, you know, trying to talk about and they're like, bro, they're like eighteen.
Probably sold like five beats or ten beats in their life and they're like, you know, make make connections with other producers. Okay, bro, if you're a producer and I'm a producer and I have clients, why why am I gonna give my clients to you?
Esteban Candelario (06:43.616) Right.
Esteban Candelario (07:01.972) Hello, can you hear me?
Zahren (07:12.705) Yo. Yeah, I know you cut the f you can cut out for a second.
Esteban Candelario (07:13.42) Hello, can you hear me?
Esteban Candelario (07:19.499) Now you're good.
Zahren (07:20.597) Okay. Yeah, I was saying d which part did you get up to with me?
Esteban Candelario (07:25.644) Of courses not working out because people fail and they're eighteen years old.
Zahren (07:28.457) Okay, yeah. Yeah. So it's like, okay, if I'm gonna why would I network with another producer? Because if you have ten artists that you're recording and I have none, I'm w why are you gonna magically be giving me your artists for?
Esteban Candelario (07:44.79) Exactly.
Zahren (07:46.894) Where's the logic? It's a business at the end of the day. You're not just gonna be like, you know what, bro? Cause cause cause you're in my network, here's a couple artists. Take some money. It doesn't work like that. No, you gotta you gotta meet the artists. You there's two people you gotta meet. You gotta We'll go into this. I'll tell you how I got the studio working, because it's it was real life. Yeah.
Esteban Candelario (07:48.62) Mm-hmm.
Esteban Candelario (08:05.452) Okay. Okay. So when you but I w what I want to know is this when you were when you were starting off, how were you building those connections like to begin with? Was it through mutual friends? Was it just like you coldly like reaching out to people? Like how did you even like gain the traction for yourself?
Zahren (08:26.059) I met one guy who recommended me to another guy that recommended me to another guy that recommended me to another guy and then I did two famous people and you did the two famous people everyone knows about you.
Esteban Candelario (08:38.384) Mm. And who who were the two famous people? Were they like Australian famous or like what what kind? Okay.
Zahren (08:41.569) You know, yeah, Australian famous, like Sydney famous.
Esteban Candelario (08:45.94) Like local rappers.
Zahren (08:47.115) Yeah, yeah, yeah. But they were like bro like everyone like knows who they are.
Esteban Candelario (08:51.916) And you got in those you got in those rooms just like off recommendations. Did you ask for those recommendations or were they given to you?
Zahren (08:59.053) Mm not never ask for recommendation in life. Just given. You do a good job, people recommend you.
Esteban Candelario (09:02.516) Esteban Candelario (09:06.024) Mm-hmm And for you personally like when did the interruption with you like forgetting to pay the studio and then banning you come into play? Was that after or before you you worked with the two famous artists?
Zahren (09:17.314) No
before. no no. One was after, one was before. Yeah.
Esteban Candelario (09:26.656) Mm-hmm.
Zahren (09:30.477) Place man.
Esteban Candelario (09:31.532) So and can you explain the background story and then like how do you forget to like pay? Was it just like an error on your end or error on their end or like miscommunication?
Zahren (09:39.288) Bro, bro, like the way it used to work and you know it was was it it was like I understood never to do this for my own studio after this happened because it's the biggest miscommunication. Bro, they used to give me like the the keypad to like their place. Like I I had their literal lock to open their place and their keys. Because I used to go there all the time. And then I went there
Esteban Candelario (09:41.952) and it's open.
Esteban Candelario (10:00.333) Mm-hmm.
Zahren (10:06.635) And then, you know, they were just like, pay us after the session, whatever, or like whenever you can. And they just never asked me, bro. So I never thought to pay them. And then they hit like three months and some bloke messaged me, hey bro, like, you know, waiting, waiting on that hundred dollars too. And I'm like, what the fuck? Okay, I'll send it now. So I sent it. And then I was like, can I book a session? And they just never responded to me ever again.
Esteban Candelario (10:15.158) Ha ha.
Esteban Candelario (10:28.408) huh.
Esteban Candelario (10:32.492) Crazy. That's crazy. And then and then you went on to another studio or you c you started to create your own studio before you did that. Okay. Uh-huh.
Zahren (10:37.619) Nah nah I went to another studio. So it's a funny story. I went to another studio. Then the guy closed down the studio because like his landlord was just like a dickhead and his lease ran out. And then I told that guy, do you want to open a studio? He's like, yeah, yeah, this, that. And then he ended up moving to Melbourne to become a Bitcoin investor. So yeah.
Esteban Candelario (10:58.108) Yeah.
Esteban Candelario (11:01.652) And then how do you land on like even opening your first studio? 'Cause I feel like I feel like that in itself is an accomplishment so big that's bigger than most producers will even like begin like start or end up with. You know what I'm saying? So like walk us through the process.
Zahren (11:14.711) It's a different
Okay. If you if you wanna open a studio, if you want my honest opinion, it you can do it for two reasons. One pure financial motivation or two you just wanna work on everything in your own time and do it your way without anyone saying anything. Th there's two ways to do it. Okay, when it comes to opening a studio it it's it it you go from y y
Esteban Candelario (11:23.564) Yeah.
Zahren (11:46.286) It's not even you go up one level, you go up 50. Okay? Because when you're making beats, you can make them anytime, you can make them anywhere. It's pretty cheap to make. You ain't got no cost really. Bro, when you have a when you have a physical location you have to pay rent for, it's a different story. Because then you actually have to sell stuff. You have to somehow convince someone to come through your door. So how does it work? Okay. First you have to.
Esteban Candelario (11:50.069) Uh-huh.
Esteban Candelario (12:04.421) Exactly.
Zahren (12:17.535) Have I call it you have to have big nuts. Okay, that's number one. You have to you have to be ready to be like, okay, you know, I might lose like God knows how much money. That that's number that's step number one. You have to like nothing can faze you. You have to be like mentally ready for like okay, you know, if I have a hundred thousand or something, whatever I have in the bank, like that could all go in like two months. That's number one. What you have to do.
Esteban Candelario (12:20.832) Ha ha ha.
Zahren (12:48.437) In terms of actually finding a studio, you need to find you need to find commercial property. You probably have to look at like two hundred of them to get a even a like you find two hundred of them.
Then you gotta go look at them in person, inspect them. Then you gotta once you inspect them, you gotta make sure they're up to date. Most of them aren't gonna be there's gonna be a lot of things wrong with them. You're gonna have either too much noise outside the studio, you're on a main road, something's wrong with the wall, something's wrong with the plumbing, some things like that. To find something that's like in condition and great and in a great area, because you also wanna be in an area, especially if you're not doing a multiple people.
Esteban Candelario (13:07.902) Mm-hmm.
Esteban Candelario (13:12.572) Yeah.
Yeah.
Okay.
Zahren (13:29.109) Where there's like, I don't know about the US, but in Sydney there's like middle ground areas when there's no like sides beefing each other. Okay, if you go to one area, it's like one gang. The other gang ain't gonna go there. You go to this area, the other gang ain't gonna go there. You gotta find a nice middle ground. Okay?
Esteban Candelario (13:32.556) Uh-huh. Uh-huh.
Esteban Candelario (13:41.292) Uh-huh.
Zahren (13:53.268) Once you find the middle ground, you gotta take a look at the place. You gotta tell you gotta tell the landlord what you're up to. You know, if you wanna make any changes onto the place, you gotta, you know, tell him, Okay, it's a music studio, that da that's gonna happen. You have to make sure you're able to trade twenty four hours a day 'cause a lot of your sessions are gonna be at night. No one's gonna really wake up on nine o'clock in the morning and say, Let me go record a song. That's very rare. It's usually like eleven o'clock at night is when you'll start. Honestly.
Esteban Candelario (14:16.908) Uh-huh.
Zahren (14:22.453) Or nine o'clock, something around that. So once you do that and everything, then come to the point where, you know, you gotta deck everything out. For me, I had all the gear already because I basically had it at home. I had all the speakers. I had to buy a my the only thing I really had to buy was like a microphone. Or two of them. Two microphones and, you know, like the LED and then
Esteban Candelario (14:27.094) There's
Esteban Candelario (14:33.792) It's not
Esteban Candelario (14:39.71) Uh-huh.
I'm happy right now.
Zahren (14:47.199) Straight away when I got to the place, you know, thought th think of the business, what you wanna call it. For me it was just echo, it was simple, four letters, already to do with music, sounds, whatever. started building in the interior of the studio, started putting everything in slowly over two months.
Esteban Candelario (14:55.788) Yeah.
Esteban Candelario (15:00.79) Right.
Zahren (15:05.323) All the desks, tables, you know, I got all the electrical done with my mates, they did all the lights, everything. You have to create an exp like not e not like an experience, but side of an experience as well when someone walks in and like, yeah, this is mad, you know? Especially because I knew from the get-go, my demographic was all rappers. It was not gonna be some guy coming in to like rent a studio to make house music. That was never gonna happen. So I know what rap I know what rappers want, bro. They want they want Red Bull
Esteban Candelario (15:12.748) Sí, sí, sí.
Esteban Candelario (15:26.892) Yeah, yeah, yeah.
Zahren (15:32.913) bro th they c they usually come down fucking with chicks in the studio. They want good speakers. You know, I put I put separate speaker systems in there. I put I put fucking turntables bro.
Esteban Candelario (15:40.596) No.
Yeah.
Zahren (15:44.812) I put turntables and like I had fucking DJs going on. Like you could DJ subwoofers, like I'll send you the footage, bro, you can see it. So once you have that, you know, the first thing, like, do not do what I did, because like I'll tell you now, don't ever do it. Where like for me, bro, I just what's it called? I just YOLO'd it. So I just took fifteen thousand, because that's that's all I had. I put
Esteban Candelario (15:49.686) Crazy.
Esteban Candelario (16:08.268) Yeah.
Esteban Candelario (16:13.846) Yeah.
Zahren (16:13.973) On the lease. So the lease, normally for commercial leases, you have to pay three months up front of rent as a bond, and then you have to pay one month rent in advance. So it's not like the housing where you can just put it two weeks and that's it. We're just so I had to put like the lease, my lease was if I remember, three thousand five hundred and fourteen dollars a month. It was about eight hundred and fifty four hundred eight hundred and fifty a week.
Esteban Candelario (16:18.97) Hey when I see
Esteban Candelario (16:29.612) Yeah, so
Zahren (16:43.925) Okay. Yeah, it was a nice place, two levels, whatever. Eight hundred and fifty a week it costs for that. Now with that, basically I had spent every cent on the bond and the first month threads, okay?
Esteban Candelario (16:49.893) the whole class is a same I will.
Esteban Candelario (16:59.478) Yeah.
Zahren (17:03.541) But I negotiated with the landlord. Obviously, I had paid one month rent up front. I got one month rent free. So I basically like when I launched that place, had like two months to come up with money to pay for everything, or like, you know, that place wasn't gonna exist. So it was just like hardcore hustle.
Esteban Candelario (17:09.036) Mm.
Esteban Candelario (17:17.75) See.
Esteban Candelario (17:22.983) yeah you are
Esteban Candelario (17:27.862) So w was it just you primarily like engineering and producing, or did you have people working for you too?
Zahren (17:34.027) I had eventually had people working but the style was just me.
Esteban Candelario (17:36.574) Mm-hmm. How many how many like how many artists do you think you're recording? How many hours do you think you were working those first couple months when it was just you?
Zahren (17:46.231) First couple months.
Zahren (17:51.201) First half of a year we did probably like
In total sessions, I can tell you now, actually, give me a second.
Zahren (18:02.765) Forty seven.
Different artists.
Esteban Candelario (18:06.262) That's that's a that's a pro that's more than one artist a day then. Like right? Or about a day, like or almost one a day. That's almost like one artist a day or more than one a day. So what I want I want to hear is actually the the backstory on how you ended up at that place, 'cause I know we talked about it, but obviously people listening are not gonna know. like do you know what I'm talking about in terms of like when you got the phone call about about the place and where you're at? You mind sharing that story? Yeah.
Zahren (18:11.009) Huh? Was it? Yeah, pretty much recurring, yeah.
Zahren (18:34.425) okay, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah. Okay, I see where we're at. Okay, so okay, so when I was like fucking twenty, when I opened the studio anyway, when I was still I was working in clubs and you know, I was sick one day. You know what? I'm gonna add someone in this. I was sick one day and my boss said, don't be gay. Come anyway. And you know, I'm Arab, so like that hurt that hurt my pride.
Esteban Candelario (18:36.34) Yeah.
Zahren (19:04.117) I was sick, bro. And I'm like, alright, you know what? Fuck you. I'ma come anyway. So I went. And then I was stupid. I decided to get lit. Bro, I was in the bottle service and it was like 15 chicks. What do you want me to do? I have to. I absolutely have to. I'm 20. So then it happened. And then, bro, I go to his house and I'm like, gonna sleep, bro. And I'm like.
Esteban Candelario (19:09.13) Hey, are we six things?
Esteban Candelario (19:15.02) Mm-hmm.
Esteban Candelario (19:21.676) Uh-huh.
Zahren (19:31.33) But I'm like, my chest hurts, and he's you probably just have like heartburn or something. I'm like, you what? Probably right. Then I wake up in the morning, lad, and I'm gonna tell you he my mate called me Jesus for this, and I'll tell you why after. Okay? Then I woke up in the morning, I I slept at his house. He lives in like f like thirty minutes away from where I live, whatever, in the city. I'm like, bro, it still hurts. Like it it's getting worse. But it wasn't like unbearable.
Esteban Candelario (19:49.696) I I grasp you.
Esteban Candelario (19:56.631) Uh-huh.
Zahren (19:58.666) Anyway, he's like, no, bro, check it out. Anyway, I got home. Then I it's Easter. This is Easter. Okay, Easter 2024. Good Friday now. This is good Friday. Okay. So then what happens is I got home and I'm like, I was with my best mate, bro. And I'm like, you know what? I'm gonna get me and you wagyu steaks.
Esteban Candelario (20:02.809) E esse outro.
Esteban Candelario (20:17.58) Yeah, yeah.
Zahren (20:24.491) So I go to the butcher and we're trying to find a butcher that's open on Good Friday. Cause it's basically impossible, everything's closed. I don't know about US, but in Australia everything's closed. It's v like the biggest public holiday of the year, basically. Other than Christmas. We go, I found these two wagos. I buy It was fucking three hundred dollars. Two pieces of meat.
Esteban Candelario (20:26.816) In me.
Mm-hmm.
Zahren (20:47.637) Whatever. I was like, I wanna get me a new wagon because I've never had this before. I kept seeing it on TikTok. Like people are eating it. I'm like, I need to have it. So then I get those and I'm next to the pharmacy and like it's still it's still hurting, bro. And I'm like, alright, I'm gonna go buy some fucking pain relief or some shit. So then I I go and that like I found like panadol or something. Do you have Panadol in US?
Esteban Candelario (20:52.414) Mm-hmm.
Esteban Candelario (21:17.504) Have no idea what that is. What is that?
Zahren (21:18.785) Paracetimal.
Esteban Candelario (21:21.095) Maybe I'm I don't but I personally never heard.
Zahren (21:23.817) Okay, it's called paracetamol, the actual drug. It's what they use when you're sick, like you like you have pain. It's like a tablet. Anyway, have it, whatever, drop it back to my house, and it just like it's getting worse, bro. So I'm like I'm like, okay, fuck this. Like it became so bad. I'm like, bruh, take me hospital right now. So then he starts driving this that.
I get to the hospital and I go to this receptionist lady, and I'm like, my chest is absolutely killing me at that point. And she's like, Alright, let me get your doctor, this, that. They get me a doctor. This guy's doing all these tests to me. And then I hear this doctor go, fuck. Lad, I'm sitting there like, why is my doctor going? fuck, cuz.
Esteban Candelario (21:54.548) Yeah, also.
Esteban Candelario (22:13.014) He
Zahren (22:20.811) And then I'm like, I'm just sticking. I'm like, the fuck you mean? fuck, bro. Anyway. So then this guy fucking takes me to another room, does more tests, this, that, dot, dot, dot, dot, dot. And then they're like, you know, they wouldn't tell me what's going on. And then they gave me then they told me after like two hours or like you're having fucking like heart failure. I'm like, the fuck?
Esteban Candelario (22:38.604) Zahren (22:46.921) Anyways, so then I'm like they give me like I'm like with my mate and then like my mum comes and then like my dad comes and then like they do like they inject like four billion things into me. Whatever. Anyway, I'm treating now. I'm in the hospital for a week. And I'm in the hospital for a week in a bed. So it's like a almost like just like, yeah. But I have my laptop, so I'm still applying for these fucking bullshit properties. Okay. And
Esteban Candelario (22:47.084) Crazy.
Esteban Candelario (22:51.254) Right.
Esteban Candelario (22:59.392) Yeah.
Zahren (23:12.533) While I'm applying for these properties, it got to like the end of my stay there, like five days. You know, they told me like what happened. So I I won't get into too much details. I got some bullshit like infection, basically, that like one in a billion chance of getting that like your immune system just sho sh attacks itself. And that and that's what happened. Anyway, it was like the fifth day there. I'm still applying for commercial property, trying to find it. Bro, this this agent calls me, he's like, You wanna come today? I'm like
Esteban Candelario (23:28.652) Crazy.
Esteban Candelario (23:36.054) Yeah.
Zahren (23:41.899) Yeah, whatever. So like I fool, bro.
Esteban Candelario (23:46.56) Zahren (23:48.366) I'm with my mate and I just changed my clothes. I went I went to the shopping center. so my Australians will know if you clip this, okay? I was in Westmead Hospital, Parramatta, Westfield. I went to Parramatta Westfield, which is for 10 minutes basically, not even like from that place. I went there, I bought a t-shirt, I came back, I said to my mom, I went shopping, this that that when my mom and everyone left
I took the hospital stupid stupid fucking monitoring machine with me.
And then when I took the monitoring machine with me, I fully just gapped the hospital to go to this place, bro. I caught the train. And I still remember what happened. I caught the train from Westmead to Central, straight to Central. I crossed over from Central to Green Square, and then I caught one of those five dollar. Do you have like those line bikes in America? Okay, they have line bikes in America. They got line bikes. I jumped on those five dollar electric bikes from there to the place.
Esteban Candelario (24:35.36) Yeah.
Esteban Candelario (24:39.412) Yeah, yeah. We call city bikes. Yeah.
Zahren (24:48.097) And then I went there and I'm just like, yeah, yeah, I walked into it. This bro, the second I walked into it, I'm like, this is fucking mad. I told the guy, I'm like, send me, send me the paperwork. And in the hospital, I got a call from the hospital. They're like, where are you? And I like, I'm like, I'm just downstairs having a cigarette. I just for talking shit to them. I was like, I'll be back soon. They're like, all right. And then I went back and then, yeah, that that's that's how I got the place there.
Esteban Candelario (25:13.686) crazy. So you also mentioned like having a basically having like a down payment, what we call in America, like a down payment of like fifteen thousand. Like do you do you mind like going through that process and like explaining like how you even have a down payment? Yeah. I mean most people I think at twenty probably don't have a thousand dollars in their name.
Zahren (25:31.785) Okay. Okay. So bro, like
Zahren (25:40.449) can I get a coffee quickly? It's literally my fridge. Give me ten seconds. Thank you. I brought literally slept like four hours. I just woke up just for this. Give me a second.
Esteban Candelario (25:45.324) Go ahead. Do you think? I can cut it out.
Esteban Candelario (25:51.436) You could.
Zahren (26:17.121) I don't know if you have these in the US bruv but I want to put you onto them. It's called Boss Coffee.
Esteban Candelario (26:20.62) Boss? Nope, never heard of it.
Zahren (26:25.869) You ever come to Australia, you're gonna start fucking shipping it to where you live.
Esteban Candelario (26:27.884) Bruh. so what were we talking about? the yeah.
Zahren (26:32.629) Okay. How'd I get the money? Okay. I'm twenty years old with no credit history. Okay? Actually, I had credit history and I fucked it.
Esteban Candelario (26:40.929) Mm-hmm.
Zahren (26:45.717) L let me let me rephrase that. I actually just remembered I had something with credit history and I like I just like you know, I didn't know how credit or money worked, bro. I don't I don't know what normal twenty year old I know bro, the twenty year olds I know now were like full like stressing about like fucking money, but when I was twenty bro, like I wanted to like own a business and whatever, but like I wasn't like fucking I didn't know the fucking capital gains and and fucking credit scores and credit cards or any of that shit. Like I didn't even know they fucking like half of them existed.
Esteban Candelario (26:46.124) Okay. Yeah.
Zahren (27:16.652) I was just like, okay, because no one around me had a fucking credit card, bro. Or you have that shit. Anyway. So my dumbass doesn't know how to credit work. So I start calling like fucking 400 lenders, bro. And I'm like.
Esteban Candelario (27:23.103) huh.
Zahren (27:33.806) Give me a loan, give me a loan. I need money, I need this much, I need this much. Obviously, they all told me to get fucked. But what I didn't know is that every time I applied for one, they put they they put a hard search inquiry on your credit. I didn't know that. They they hard search your your credit file, which obviously, you know, when you have fucking like 50 calls or 50 credit inquiries in like one month.
Esteban Candelario (27:42.89) Esteban Candelario (27:51.178) Yes.
Esteban Candelario (28:00.173) Uh-huh.
Zahren (28:00.555) on your on your credit thing to lenders that just like you'd basically look to them like you're about to go fucking bankrupt bro so every loan company I swear to god bro I called every company in Australia I swear to god I called every one of them and they all told me the same thing and every broker not sorry can't happen that dot dot this dot
Esteban Candelario (28:07.826) Uh-huh.
Zahren (28:24.737) Fuck you guys. So then I went I went to my fucking I went to my dad bro, stepdad, and I was like I'm like cuz straight out like I w I got this property, I got this studio, but like no one's giving me cash. Can you give me cash? He's like he's like, you know, let me think about it. Cause he knows I'm a fuck with with money as well. I'm like, cuz don't worry, bro, I got all these clients, I got this whole plan, like
Esteban Candelario (28:25.58) Yeah.
Zahren (28:53.907) Like that this is gonna happen. I and eventually like, you know you end up giving it to me.
But just that amount, the fifteen, like alright, payback. That that's how I got the money. But fucking bro, I d r destroyed my credit. And you know what? I got more stories for you when it comes to finance. When I had that studio.
Esteban Candelario (29:15.604) Yeah.
Esteban Candelario (29:19.7) Mm-hmm. That's crazy. Well pi people don't know like realize like when you did a hard credit check, I think like five points. So if you called like fifty hard pulls, that's like that's like two hundred and fifty points plus. Like, bro, like that's crazy. Yeah.
Zahren (29:27.021) It's probably more. There's probably more and it's probably more.
Zahren (29:33.131) So I I did a hard search. I did a I did a hard search rec I did a hard search recently because I'm I'm about to buy a car because I blew the fucking engine in my car the other day while driving. At 3 o'clock in the morning. Like like the whole the whole engine has RIP'd, bro. Anyway, I said fuck that car, I want a new one. So I'm trying to buy a Ford Mustang.
Esteban Candelario (29:38.614) Uh-huh.
Esteban Candelario (29:56.095) Mm-hmm. That's crazy. So how so once you finally after like destroying your credit and then getting it from your stepdad, I mean you probably you sound you must have been super persuasive, 'cause if I was somebody's stepdad, I probably wouldn't give them a down a down payment. But
Zahren (29:58.143) Anyway.
Zahren (30:11.681) Bro, I w I would not give some I would not give someone fifteen grand, bruh, if that would I would not give myself fifteen grand, bro. Like looking at it now, there's no way.
Esteban Candelario (30:19.86) In all honesty, how confident were you that you were gonna like actually pay him back and it'd be successful? And like how much time did you have to like actually be successful, like knowing that this was a failure?
Zahren (30:27.031) Bruh, I look, my mum had me saved in her phone as Mr. Invincible. Let's just put it that way. Bro, I used to think that like and you know what I still do, I don't give a fuck. Anyone says I am Mr Invincible. Like I am untouchable, bro.
Esteban Candelario (30:35.808) Bro
Zahren (30:47.147) Like everything just works in my favour.
Esteban Candelario (30:51.5) You think that's luck or that's just pure like hard work?
Zahren (30:52.225) And if if it doesn't work in my favour, I'll brute force it to.
Zahren (30:59.659) I'll make it. Work in my favour. You can make anything work in your favour.
Esteban Candelario (31:08.288) In that in that case, like the first month, did you see like any projections where you felt like it wasn't gonna work and then you kind of reforced your way, or did it all naturally happen? That's scary. That's so scary.
Zahren (31:14.635) I thought I was going bankrupt. I thought I was going bankrupt. Bro, okay, I had that place the first two months. I ended up just making enough money.
Bro, I was borrowing money left right fucking center for the first six months, bro. I never told anyone about it, bro. I was taking out eager cause I was making some money, like money at that stage, you know, loan companies would give me loans, bruh. I'd be taking out like five K loan at like forty-nine percent interest rates. Fifty percent interest.
Esteban Candelario (31:35.18) Holy crap.
Zahren (31:57.974) A fucked up like the max interest you can buy basically. I'll take a 5k, 5k I'm not telling you how much I actually fucking took out during that place. I can tell you right now 5,000 plus 5000 plus 5000 plus 2000 plus 13500 plus ten thousand plus
Zahren (32:21.069) two thousand plus two thousand plus two thousand plus five thousand.
Esteban Candelario (32:23.237) Jesus Christ dude. I'd be so stressed. I I mean I've had like a I've had a seven thousand dollar credit card and I remember I maxed it out but I paid it off but still I was just I couldn't imagine bro like holy crap.
Zahren (32:36.855) Forty two thousand five hundred dollars in half a yacht.
Esteban Candelario (32:39.5) Holy crap. Not including the fifteen. So then how do when do you start like actually profiting? Like when does it start like turning around for you?
Zahren (32:47.113) After like bro, fucking the margins on those are like but you basically have to be prepared for like death off the start. The margin comes way later. Margin comes after. But the good thing is was like for me personally, it was good because with that money, I could basically like how do I explain it?
Esteban Candelario (33:01.267) huh.
Zahren (33:14.837) I was still a dickhead. I blasted every cent. I told you this. Okay? I was like, I was doing stupid shit. I'm like, yay, I made like four thousand dollars this week or five thousand. Which I don't that'd probably be like I don't know how much that is in a s AUD to USD. That's like f 3500 USD a a week. I don't know what the fuck you can do with that in America, but in Australia you can do a fuckload with that.
Esteban Candelario (33:18.412) That's crazy. Mm-hmm.
Esteban Candelario (33:27.02) Holy crap.
Esteban Candelario (33:37.654) Crazy.
Esteban Candelario (33:43.009) You could do a lot here too, depending where you're at. Especially if you're like in a Miami or New York, like somewhere like, you know, where money talks and you can buy nice things. So how so how long did you have that running then? Like just like the the studio and like what did it do? Like how much did it produce? If you're making like almost three and a half K a week, like, you know, like at the end of it, you know, like what what do you think you made if you if you had to take a guess?
Zahren (34:05.865) Okay. I could tell you now actually, I could fucking do you wanna Of course bro, I can give you a profit and loss right now. Give me a second, I'll log in for you. I have to do all my accounting.
Esteban Candelario (34:10.432) You have like a spreadsheet, like a That's crazy. That's crazy.
Zahren (34:22.347) Legal. You know, I'm a legal man.
Zahren (34:27.403) Unless I'll take cash.
That just usually bra that usually just ends up in a fucking Dragon Link machine.
Esteban Candelario (34:36.412) Mm. What's a dr what's a Dragon Link machine?
Zahren (34:38.999) The slots?
Esteban Candelario (34:41.45) Like casinos? okay, okay. Yeah.
Zahren (34:43.177) Yeah, yeah, yeah, yeah, yeah. I love those places, bro. Don't get me started on them. I'll go right now.
Esteban Candelario (34:47.852) You seem like the would you would you would you say like you're a gambler in life in general? Like you seem like you take a risk. Like huge, huge risk.
Zahren (34:55.765) I I I I take the odds bro. I always you know what my problem with I always end up winning gambling, but then I I just like I'm like I wanna win more.
Esteban Candelario (35:05.674) Yeah, no, that's I think that's what most people do and then they end up losing it. Like do you have you ever found yourself in a situation
Zahren (35:09.899) Yeah, that and that that that ends up happening every time. Because I'm the person, bro, I would rather lose three hundred I I wanna hit the million dollars at once. I don't wanna hit five hundred, five hundred, five hundred. I wanna hit just one jackpot. You know s from people like you play baseball, they wanna run one base at a time. Nah, brother, I would rather just hit home runs. It's more interesting to me.
Esteban Candelario (35:21.238) Mm.
Zahren (35:36.229) let's go reporting, report backs was to this reporting.
Zahren (35:44.813) Give me a second on finding it is profit and loss.
Zahren (36:10.145) There you go. can I share screen? Screen here.
Zahren (36:21.517) There you go, Echo Studios. Cash. You see everything here? How much I spent on absolutely everything.
Esteban Candelario (36:26.922) Yeah.
Holy crap. For people watching this, $272,345. Actual wait, so holy crap, bro.
Zahren (36:40.343) Okay, so other income other income is loans. Forty four thousand.
Esteban Candelario (36:43.946) Uh-huh.
Uh-huh.
Zahren (36:48.811) And operational income is actually loans as well. It's more. Forty sixty thousand. Finance.
Esteban Candelario (36:55.084) Holy crap. Two hundred thousand in sales is insane though, bro. Like forty thousand in other income is insane though. That's insane, bro.
Zahren (37:01.165) So can see, you can see how much everything was spent. 7,000 was spent on marketing, you know, because we're my biggest cost contract contractors, 2,500. subscriptions and online fees was 11,000. office like expenses and supplies, 24,000. Payroll, that wasn't much because I played them by contractor. Rent 36,000. Staff, staff shit, 4.5. Staff food, like to feed them, 9.8,000.
Esteban Candelario (37:13.292) Mm-hmm.
Esteban Candelario (37:19.212) Crazy.
Esteban Candelario (37:31.34) Jesus.
Zahren (37:32.245) Yeah, it's there. All the all the it's all here. Numbers.
Esteban Candelario (37:34.454) All the Uber Eats. That's crazy. Did yeah. Did you at ever time like did you at in the moment did you ever realize like it was that much? Or like were you just looking at it like 'cause it w it must have been coming so fast you never really looked at it like that. You know what I mean?
Zahren (37:50.839) Bro, I fucking didn't know what the fuck was going on in my fucking bank. I was doing everything off a fucking Excel spreadsheet.
Esteban Candelario (37:55.014) Zahren (37:58.72) And like yeah, like
Esteban Candelario (37:59.255) So then and then up until when how how long was that studio open for like a year or two years?
Zahren (38:05.911) About a year and a half? About yeah, about that.
Esteban Candelario (38:07.668) A year and a half grossing two hundred and seventy two thousand. That's like I mean, I feel like I don't know what most studios do, but I know I don't think most studios do that well that quickly. Like
Zahren (38:16.821) I don't know how much that is. Three forty five. Divided by what's fifty two times plus twenty six. Fifty two so seventy eight. Yeah, that's right. That's what I told you, about three and a half thousand a week. Yeah. Yeah, that's that's average, yeah, it seems about right. Yeah, that's how much that's how much it was netting, yeah. Divide that by seven days. yeah, I was trading about seven days. Yeah, I was about four hundred and ninety. I was only trading greedy
Esteban Candelario (38:19.776) Mm-hmm.
Zahren (38:46.059) Five yeah, it was about average like one session. Yeah, that's that seems about average five hundred, yeah.
Esteban Candelario (38:51.148) Mm-hmm. Was the time that you worked worth the money that you made? Because I know some people own businesses and they work like retarded hours. Like they work. Mm. Mm.
Zahren (38:56.809) Nah. You become a slave to your business in this business, bro, I'm telling you.
Esteban Candelario (39:06.196) And is that why eventually for you it's like something you put away, like you closed the studio? Was it for that like specific reasoning? I didn't know.
Zahren (39:12.589) Pretty much. But I thought there was like I looked at it bro and I'm like, you can never leave this place bro unless unless you own like fucking a hundred of them. Because the the customer, the clientele, like I like I don't know about US bro, but here no one w has everyone's broke as shit, bro.
Esteban Candelario (39:19.34) Mm.
Mm.
Esteban Candelario (39:27.658) huh.
Zahren (39:33.227) Like in America, like there's so much like if I was to open a studio in America, I swear to god, I could probably put like that number out from twos I could change it to five. Or in a you on a UK, in London or something. Easily.
Esteban Candelario (39:46.134) Well to be fair, like the United States is like way bigger than Australia and I guess it depends on like where you would have it. Like maybe places like Miami, New York, like LA, like
Zahren (39:54.53) But the thing is the rappers make a lot more money there than they can here. So they spend more. And they got they got more money there, bro. I'm telling you, to spend on shit like this than here. Like i i it it's like it's like opening a club in Miami versus Sydney, bro. You know, you're gonna make a shitload more in Miami than than Sydney.
Esteban Candelario (40:00.845) That's a good point. That's a good point. The market's bigger. Yeah.
Esteban Candelario (40:20.268) So like during this period, were you already like involved in the nightlife, or did the nightlife kind of come before all this?
Zahren (40:24.533) Yeah, I was the nightlife came to me. I didn't choose the I didn't choose this life, this life chose me.
Esteban Candelario (40:33.292) So then how does that all fall into place? Like when do you officially like call a quits on on like the studio? And then also like when do you enter like the nightlife and like hosting club events and stuff like that?
Zahren (40:43.637) Mm.
Zahren (40:48.909) So it's actually nearly very close to this year, this time last year. I just got home one day and I'm like, bro, fuck this. Like I was thinking about it for a while. I remember I actually sent.
Esteban Candelario (40:56.543) huh.
Zahren (41:13.899) I did one last Hail Mary on the place because I tried to get it running without me. You know what? I'll actually show you because I turned my fucking club page into what's it called? The the techno page, but if I go on to this Just blur out any names if I show you, but you can show the messages. I don't give a shit. I sent the last message, 26th of June 2025, okay?
Esteban Candelario (41:35.788) Okay. No biggie.
Esteban Candelario (41:42.774) Mm-hmm.
Zahren (41:43.424) I wanted to basically autopilot that place and see if I play it. So I sent this message to all my clients and I said, if no one takes this, I'm closing the place down. Cause you can see here it's always just someone fucking asking, lock me in, you know what I mean? All the time. Lock me in, you know. Stay to five thirty. It's just always link, link, link, link, link, link, link, link, link. Anyway, so I sent this message here. You can you can read that if you want. Take a look at that.
Esteban Candelario (41:49.588) Yeah.
Esteban Candelario (41:56.588) Yeah.
Esteban Candelario (42:10.006) Mm-hmm.
Esteban Candelario (42:13.438) Okay, it's kinda like a special basically.
Zahren (42:15.655) I wanted to basically like autopilot that place at like ten, tw fifteen thousand a month, basically. Okay. And I just pay the rent three thousand and I'll I will just take twelve thousand off it. Do nothing. I'm like, okay, whatever. All of them basically said this isn't gonna work for them and that's why I knew like nah. Fuck this, that's it, it's done.
Esteban Candelario (42:22.294) Mm.
Esteban Candelario (42:39.561) Yeah.
Zahren (42:41.225) The second that happened, I remember I went home, like that literal day, this was at three o'clock, yeah. I went home like eight and I'm like, I'm not doing this anymore.
Zahren (42:55.435) And then yeah, that's
Esteban Candelario (42:55.616) Did you already have your next step in mind, like what you were gonna do next, or were you like like bulldogging it like fuck it, I'll just figure it out again?
Zahren (42:59.773) Nah. Nah. I've never bro, like I I love how people like look, I'm all for having a plan and you know, like trying to figure anything out, but I've noticed that bro, like just life does not work like that.
Bro, it's like okay, you know, my next step is I'm gonna go do this. It's that like it works until like it doesn't. I never do any of that. I just I'll wing everything, bro.
Esteban Candelario (43:21.132) Yeah, maybe.
Zahren (43:27.197) It's just like yeah, let's do this, okay, fuck it, let's go.
Esteban Candelario (43:30.902) So then if that's the case, can you tell people like what you do now and like how you fell into that?
Zahren (43:36.398) now okay, now I'm building software be like for for producers and stuff where you can basically fucking buy beats. So okay, I'm gonna explain this as simple as possible. Imagine TikTok. Everyone knows what TikTok is, you swipe and shit. Okay. I'm building TikTok but for buying beats. Okay. So you could swipe an artist and producers, okay? I'm gonna actually show you what the UI looks like. You guys can take a look. You get full permission.
Zahren (44:09.569) Log into Figma.
Zahren (44:23.947) What the fuck?
Zahren (44:31.797) Okay.
Zahren (44:36.375) So building an app that's basically TikTok, okay, for buying beats. It's called Remek, okay? And what it is is like it'll be beats going on, okay, full like same style. And it plays 15 second previews of your beat, okay? Because I've noticed when I had the studio, artists only need fifteen seconds to choose or to know whether they like a beat or not, okay? And I'm simplifying the whole process. I'm not reinventing the wheel.
Artists find beats one of three ways. Instagram, YouTube, or emails, okay? Emails gets cluttery. They're not always gonna see it. It takes it's a bit of a head fuck. They gotta c listen to it, click on a beat, listen, okay, get out. Same with YouTube. Bro, if I wanna go find a beat on YouTube, do you wanna see how long it takes? Let's say I go on YouTube, okay? I don't show you how long it takes an artist to find a beat. If I go on YouTube and I go here, I don't know, trap beat.
Esteban Candelario (45:09.408) Yeah.
Esteban Candelario (45:24.106) I don't know.
Yeah.
Zahren (45:34.839) Travis Scott. Okay, let's go here.
Esteban Candelario (45:38.388) No.
Zahren (45:41.225) Okay. They'll like it next.
Esteban Candelario (45:44.3) I think we're back to
Zahren (45:46.871) Don't like it. Next. advertisement.
Esteban Candelario (45:50.486) We can't We can't hear it on our end, but we I get it. Yeah. Mm-hmm.
Zahren (45:53.312) Okay, you can't hear it. Advertisement comes up, don't like it. It's slow, bro. This is literally listen, okay, don't like swipe, and you can do it from anywhere. Everyone's always on their phone. Now, if you like the beat, you can continue to listen to the whole thing. Okay, you'll click on it. And if you want to buy it, you literally click this button here. It'll give you the licensing options. Free.
Basic gold exclusive whatever the fuck you set up, okay? You can view the agreements live, okay? And you can buy it on the spot. Can I go back on my app or nah? Okay. You can buy it on the spot. You have your cart here where it'll show you that. You can apply promo codes, which you we set up obviously, whatever. You have your full cart checkout on the spot. You can see someone's profile on the spot. So on the producers page, you'll see their beats.
Which you can link your beats, your sound kits, you can sell sound kits, and you can have collections. So you can have like melody loops, one shot instruments, you can have playlists like drill beats, etc. like that. Websites going on. You have stories available. So you have like Instagram stories, you can do the same thing. So if I go here, I can click on someone's story and they can post what's going on like live. Okay. It will post what's going on live. You have community chats.
Esteban Candelario (47:13.356) Mãe, tem que chegar!
Zahren (47:18.741) So you can create a community, okay? You can also talk to people, just like you can do on Instagram, message requests, stuff like that. Talk to people. Glad you liked my beat, whatever. You can make a group chats with your producers, your friends, whatever. You can also join communities. full on group chat working. You upload beats, you can upload videos straight from your phone. So you can upload videos here, you go add title, description, and you can link to beat, okay?
Esteban Candelario (47:27.892) Yeah.
Zahren (47:46.274) Now linking to beat means you can actually record a 10 second video as if you were gonna post it on TikTok, with like you like looking into the camera going like, Yeah. And this link to beat, you can click on select beat here and you can link your video to a beat. So when they see a video, they can click on it and it goes to the beat. So that reminds me, it's like you can make like a hundred pieces of content for your beat if you really wanted to, okay?
Esteban Candelario (47:52.242) yeah.
Esteban Candelario (48:08.972) Zahren (48:11.095) This this works the exact same as like a TikTok or anything. Okay. This explore page, you know, you got we've added a free beat marketplace. So, you know, there's free beats that artists can see and you can put your you can use tokens to put your beats on the free beat marketplace if you want to like get some like, you know, hook people to your page, whatever. You got everything here, notifications. and there's also a client version for the web.
where I have it where they'd be able to see the dashboard. So if I go here, that's mobile app. If I go here to this, there's actually a web, there's to this obviously mobile and there's web. And there's a dashboard. So I'll show you what the dashboard looks like the prototype for now because as I said this isn't this isn't all done. But if I go to the prototype on your producer's screen you you have a full dashboard where how many s how much revenue you did, how many like you know artists you've done, how many sales you've done.
Esteban Candelario (48:46.537) Yeah.
Zahren (49:08.961) You know, your users, you get a full CRM of your like who's interacting with you, your admin panel, you got settings, that type of stuff, you know? And if I go to the desktop app as well.
Esteban Candelario (49:16.576) We have one.
Zahren (49:22.837) Website, there's you know it's the same thing on the web. So it's a website and mobile app. Same thing. Okay. Upload everything, you know, you got your chats, home, cart. Same thing, you work on both. So yeah, that that's what I'm building at the moment. It's just taking a shitload of time.
Esteban Candelario (49:26.764) Yeah.
Esteban Candelario (49:35.892) What do you want?
For you for you personally, like do you see any cons? Like do you see any like drawbacks or like have you already thought about that? Like any anything that you think would go wrong with this app?
Zahren (49:54.946) Convincing people to switch to it is what's gonna be hard.
Esteban Candelario (50:00.897) Is it because B Stars has a chokehold on all producers right now? Yeah.
Zahren (50:01.014) of course they have market they have they have they don't have a chokehold, they have market share.
Esteban Candelario (50:07.84) Yeah.
Zahren (50:09.549) Well that's the whole game, trying to own market share.
But yeah, this isn't this gives everyone a fair chance. That's another thing. So the way it works is I'm gonna try launch this as an artist because you know what? I have I'll give this to you. Where's Notion? Because I actually was an ex-developer. So if I go here to Remek HQ, Rick not Rick the Prick here. I have everything here, bro, all the docs, producer systems.
revenue like in app everything. If I go artist tutorial PDF, what do you mean access tonight? It's my account.
Zahren (50:58.029) This thing's always fucking with me, man.
Esteban Candelario (50:58.9) Yeah.
Zahren (51:02.445) Okay we go. So s is it the right one? No, that's that's artist in app tutorial. I want the artist flow, where is it? Give me a second, I want to show this.
Esteban Candelario (51:10.314) Yeah, my eyes well.
Zahren (51:15.401) Artist personalization. Okay, yeah. So the second I launch the app, bro, they'll get welcome, welcome to Remick, like here's how to find your sound, like a full tutorial, okay? Just straight away when they're open, they'll it'll say what type of music are you into, okay? Trap, drill, hip hop, whatever, and then influences who who's their influences, yeah? And then what's their goal? And straight away, bro.
Esteban Candelario (51:24.296) Y el estría, no matando y el estreno
Esteban Candelario (51:39.404) Mm-hmm.
Zahren (51:43.106) The AI will detect what type of shit they like, and their feed will be displayed with it. It's not random. They're they're able to select interest. And with the interest with the producers, it listens to the sound. And because AI has become so advanced, it listens to the sound that they like. And they can choose actual songs from like massive but like big artists that they like. And what's it called?
It'll listen and try to match to a producer sound. So it doesn't matter how many fucking followers you have on the app or listens, if it's right for you, it'll it'll match you. That's the biggest thing producers have always fucked had a pro issue with.
But yeah, bro, we're ready to like basically in terms of like social media and everything, like I got everything here, bro. I got like the whole producers like fucking incentive, like how the tokens there's tokens gonna be in the app for artists and stuff like that. And like all the developers, like they have this and they're there's a full team working on that, bro.
Esteban Candelario (52:34.748) Yeah.
Esteban Candelario (52:39.892) Well.
Esteban Candelario (52:49.858) So what's like the projection for you? Like when do you plan on releasing it?
Zahren (52:52.813) Two thousand twenty seven.
Esteban Candelario (52:55.252) Two thousand twenty seven. So then what are you doing in the meantime? Like is there something that you're currently doing to like support this like idea and Mm. And then like what what's like what's running the nightclubs, like what's that scene like and like what do you do exactly? Mm.
Zahren (53:02.081) Just running night she's running nightclubs.
Zahren (53:10.859) Huh? just run an event, bro. It's a hard techno event. I know it sounds like bare random considering what I do, but I mean can I share screen with audio on this?
Esteban Candelario (53:17.438) Uh-huh.
Zahren (53:25.205) Okay, well wait. Tire screen, screen two, share system audio. There you go. They're running events. So you can take a look here.
See this? It is full on it like running events.
Zahren (53:45.39) Full on techno parties going on. Nightclubs. Yeah, that's doing really well. That pumps and fucking amazing like the shit from that bro, and you know, we pumped the last event absolutely fucking like was pumping bro as you can see the
Esteban Candelario (53:48.3) That's crazy.
Esteban Candelario (53:53.364) Yeah,
Esteban Candelario (54:11.146) Right.
Zahren (54:14.539) Yeah, full on like production going on. And that's that's
Esteban Candelario (54:19.38) you how do you how how'd you go from like the studio then like the nightclub like what was that transition like
Zahren (54:25.389) I was always working so I was always working in clubs and I was like bro my original plan was to like have a fucking like full record label like echo echo fucking label echo nightclub and then like just the scene here like that all fell apart and I'm like fuck them fuck running R and B hip hop club in Sydney.
Esteban Candelario (54:33.94) Esteban Candelario (54:42.976) Hmm.
Zahren (54:45.899) That's what happened. But I was always working. I've been like involved in nightclubs, bro, like since I was like 18. I'm 22 now, four years.
Esteban Candelario (54:47.852) Esteban Candelario (54:55.368) And who gave you like a chance? Like who like who was crazy enough to be like, Yeah, sure, I I'll trust this kid and like let him run hit promote his
Zahren (55:00.279) This fucker.
Zahren (55:04.759) Shout out Jimmy Toro. I don't follow him on this account. I'm a shit guy. This guy. This guy. And Steve Zappa. I'm gonna give him shout-outs live. Yeah. The both DJs. And I own, which I work, this club. The biggest club in Sydney, La Cueva. This place does. Over a thousand people are a night, bro. Take a look at this.
Esteban Candelario (55:07.321) Uh-huh.
Esteban Candelario (55:14.518) Mm-hmm. And the th they're both big gays?
Esteban Candelario (55:19.628) That's
Esteban Candelario (55:25.548) huh.
Esteban Candelario (55:31.947) Wow.
Esteban Candelario (55:36.32) Holy crap.
Zahren (55:54.53) So I got in with him because I told him, Let me do your TikTok for free because he didn't have no TikTok.
Esteban Candelario (55:56.746) huh.
Esteban Candelario (56:01.247) Uh-huh.
Zahren (56:02.859) And now the TikTok, I'm I'm not logged in here, but I have it on my phone, has
Zahren (56:12.557) Three hundred and three thousand followers, bro.
Esteban Candelario (56:16.15) crazy. And you started with zero when you made it, like it it was like nothing?
Zahren (56:19.175) Zero like I like fifty followers bro. I still remember it's 2023 and like all the videos bro there's some like just viral shit bro going on yeah even I'm in the fucking video bro
Esteban Candelario (56:32.544) No way.
Esteban Candelario (56:41.566) Yo. Give that guy an Oscar. were you always that savvy with like social media? Like you kind of already understood the assignment?
Zahren (56:41.8) Ha ha ha ha.
Zahren (56:48.245) Yeah, bro, I've always been like, yeah, so originally I had a fucking c like I was drop shipping these fucking slides. So I started off drop shopping. That's why have a com a fucking folder here called e-commerce. Everything's here. And I had a company, it was called Cloud Walker, okay? And we basically sold these things. See, I still have them like fucking these things, okay?
Zahren (57:13.825) These slippers. And you know what? I was fucking making money, bro. Until fucking Sheen and shit started selling it for like four dollars. How am I meant to compete, bro? They have unlimited marketing budget, unlimited money. And mine were like 40, bro. I had no margin. So I got driven out of business. I learned a lesson that day.
Esteban Candelario (57:24.406) Bro.
Esteban Candelario (57:29.26) Esteban Candelario (57:32.652) Esteban Candelario (57:37.228) Crazy. That's crazy.
Esteban Candelario (57:41.44) Okay then. So did you learn how to build organic traffic or did you learn how to like do it through ads or both?
Zahren (57:47.562) Nah, I've always been a big, big fanatic of spend money on ads. I I hate organic. I don't organic's great, but I don't like to rely on luck. If you can get organic, great great for you. If you can do it, like I always preach to try to get organic traction. But if you can't get organic traction, buy the traffic.
Esteban Candelario (57:58.476) Mm.
Zahren (58:15.743) It's always best when you post something as simple as this to go here and let's say I run a techno event and I want techno people to see this. I go boost real and I click who should see my ad? Hard Techno Sydney. Men and women aged between age and thirty-five, and they're into techno music festivals and electronic dance music. And I can see how much people it's gonna hit by how much money I put into it. I would rather that.
Than an a fucking algorithm that I don't know it whether it likes my content or not. You know? At the end of the day. No pun intended as well, but I got sixty-nine posts. I did it. I was running ads. I was running ads on my yeah, bro, on the studio and like even my personal brand, bro. On my other accounts, I was running ads all the time, like thousand dollar like, you know, things. Yeah. Saying rich people, bro.
Esteban Candelario (58:46.646) Yeah.
Mm-hmm. Mm-hmm. Do you think do you think more producers you t do you think more producers should do that? Like more producers should be running ads to bring more artists? Really?
Mm.
Esteban Candelario (59:12.844) Yeah.
Zahren (59:14.581) Like you could do it organic but it's probably much slower. That's what I'm saying.
Esteban Candelario (59:18.646) Super very
Mm. Unless you wanna unless you want to do social media full time, literally, then like that that's what's gonna take.
Zahren (59:23.437) It's probably it's pro it's
Zahren (59:30.007) Yeah, that's what I'm saying. So like bro, you should like if I go dashboard, if I go ads, I should be able to see previous ads here somewhere.
Esteban Candelario (59:39.168) Have you ever have you ever had a ad that like flops and like what makes the difference between a good ad and a bad and a bad ad?
Zahren (59:48.41) depends what your objective is. Like obviously at the end of the day, if your objective is for views, like you want the ch obviously the the cheapest custom acquisition cost, but it depends on like the type of view that you want, like who it's coming from. Does the person actually care about your thing? So a good ad will serve the purpose that you want. Like, you know, your right cut your right audience watching it. A bad ad will give you I would rather the reason I don't use meta's like
Esteban Candelario (01:00:07.788) Mm-hmm.
Zahren (01:00:18.249) automatic targeting and stuff like that is because you know it might just find the cheapest traffic for me which all I don't always want. I would rather pay more for a customer that's gonna pay to come. Do you know what I mean? So at the end of the day it's just about I guess there's two things. There's creative fatigue where you know if someone sees your your ad too much, they start to get fatigued by it. They stop clicking on it. So you have to change the creatives pretty often.
Esteban Candelario (01:00:32.588) Yeah, I agree.
Zahren (01:00:47.819) But I mean at the end of the day my ads go good, like you know, my cost my average like cost per profile view is fifty cents. So it cost me fifty cents for someone to click on that profile. And from that fifty cents, if they buy a ticket, you know, there's a like twenty nine dollar margin from them from the cost and then they can become a repeat customer, you know? Yeah.
Esteban Candelario (01:01:09.494) About
Esteban Candelario (01:01:14.55) Mm-hmm. So what about what about people who don't have a budget? Like d do you think budget makes a huge, huge, huge difference? Or do you think you can start small and Yeah.
Zahren (01:01:22.507) You c you can of course, of course, money makes money, but I mean if you don't have what's it called? Any budget, you can always start for free, bro. Just start like you can run a like you could run a fucking party in a fucking like abandoned fucking house, bro. Just as long as long as you start a community, like you're you're fine. It just depends how you wanna do it. Like for me I prefer going large scale because
Esteban Candelario (01:01:38.166) Ha ha.
Esteban Candelario (01:01:41.676) Mm.
Zahren (01:01:47.126) You know, I like I've been in class four years, I understand how they work. So I would rather I'd rather go straight into that. But if I had no experience at all, I'd just start running house parties, bro. Honestly. I would start by running a house party. It's probably the best way.
Esteban Candelario (01:02:02.508) Mm. Let's just let's just say you were a producer, because a lot of producers are gonna watch this and you wanted to like make money selling your beats and you had no budget, but you wanna build a budget to throw ads out there, like how would you start from scratch? Okay. And why?
Zahren (01:02:12.109) Become a DJ. Become a DJ. DJs make a hundred dollars DJs make a hundred dollars an hour.
The simplest thing, become a D I have a friend who I put on to become a DJ. I rec I ran a like a free DJ school. He's a producer. He probably makes so much money now DJing. He's become fucking famous, bro. He plays everywhere now. In one year. This is my mate. And like you can see, bro, this guy full messages me. Like, I love this guy. He's like one of my like good friends, bro. He's like, he's always messaging me, like thanking me. Like, bro, like, love you forever, grateful.
Esteban Candelario (01:02:51.02) So how does someone like him like even get started like to and then eventually end up in that place? Okay. Uh-huh. Uh-huh.
Zahren (01:02:53.697) So he was a producer. He was a producer. I met him four three years ago as a producer, okay? Then I told him at a DJ. I ran a DJ school, okay? And bro, I sh I I'll show you. I still have all the like footage from it and everything. If I go here, what's it called? I'll show you a second. Here, but we'll go echo.
I have fucking fifty million things. Whereas I think it was
Esteban Candelario (01:03:19.456) You're good. I think I think you're the first person to share their screen ever. So you're good. Yeah, yeah.
Zahren (01:03:25.835) Really? I love always have to give go twenty twenty-five content for post. Let's go here. It's not here. Twenty twenty-five May noop noop. Reels maybe. Yeah, here you go. Alright, so this is him. Here. Just learning how to DJ.
Esteban Candelario (01:03:53.317) He looked young.
Zahren (01:03:56.233) twenty twenty five. He'd have been like twenty one, I think, or twenty. You see, yeah. So I'm like teaching you how to DJ.
Zahren (01:04:24.685) So I taught them how to d I So I taught them how to dick
Esteban Candelario (01:04:24.704) Yo, that's hilarious. You ran a s a DJ school? That is hilarious. Yo, that is crazy.
Zahren (01:04:29.857) Bruh I I taught them how to DJ. Like like properly. I like fully how to DJ. Look, I still have all the images, like all the shit I had to use, like with a fucking BPM and like it was a full on thing, bro. Like what's song structure? Like I I taught them everything in four weeks, four sessions, how to DJ completely from scratch. Okay, I still fucking still have all the docs and shit, bro. Yeah, why theory, what is BPM like?
Esteban Candelario (01:04:33.42) Mm-hmm.
Esteban Candelario (01:04:56.236) Bro. So how does somebody like him land his first gig? Like how do you teach that or like how does that work?
Zahren (01:05:01.717) Yeah, like I told them how to. They obviously went on their own, like you figured it out. He this guy's very good at networking. So he's smart. Bro, at the end of the day, you want people to book you, you have to support them. They have to like you. Everything's human relations, okay?
Esteban Candelario (01:05:08.556) Mm.
Zahren (01:05:16.471) Okay, everything's human relations and psychological. Because this guy went out, met a shitload of people, started playing some lower gigs, started going out to the clubs he wanted to DJ and everyone. Got himself an open set, played good, you know, he kept making content, this, that, played a better set, content, content, and eventually he started getting clubs booming. And bro, like now he's he's playing fucking everywhere. Look at him, bro. Fucking
Zahren (01:06:03.925) It is fucking lit, bro.
Esteban Candelario (01:06:06.23) That's crazy.
Zahren (01:06:13.707) And like he's a prime example of you don't need a billion dollars, bro. 'Cause he was just posting videos of him DJing just in his room, bro. Just like literally in his bedroom. If I go to his DJ account, take a shot for me, I think.
Esteban Candelario (01:06:17.484) Zahren (01:06:31.393) Yeah, his DJ count.
Let me go here. Bro, he was literally just filming videos in his fucking kitchen, bro.
Esteban Candelario (01:06:48.83) Yeah.
Zahren (01:06:50.517) You know, he doesn't give a fuck if he's like if he just started, bro, he's straight away just like, you know, just posting shit in his fucking bed in his bedroom, bro. That's what I'm saying. Everyone thinks you need to have a fucking mad setup. This cut's just in his fucking bedroom, bro. That's what I like, 'cause he doesn't give a fuck. He'll just post. He's not he's not all princess about where am I? Am I rich? Do I have fucking four billion dollars set up, bro? These decks are three hundred dollars, bro.
Esteban Candelario (01:06:55.442) Uh-huh.
Esteban Candelario (01:07:04.039) Esteban Candelario (01:07:17.56) huh.
Zahren (01:07:18.729) You know what I mean? Ain't like I'm ha like that's the shit I like to see. And now he's everywhere, bro. He's in every state. Bro, look at the fucking things he's playing, bro. He's like, you know? Like it's yeah. He's like done full tours with big artists, bro.
Esteban Candelario (01:07:28.886) Really?
Esteban Candelario (01:07:39.308) How much of it how much of it do you think is 'cause you mentioned like human relations and like people like building connections. So how much of it do you think is like a bit of luck? And how much of it do you think it's like literally just off the back of like your hard work?
Zahren (01:07:39.542) You know?
Zahren (01:07:50.013) What what what what is luck, bro? Luck is just being prepared at the right time.
Esteban Candelario (01:07:53.364) Mm. I agree. I agree.
Zahren (01:07:56.898) He's smart. He goes out. Bro, at the end of the day, what you want to meet people, you gotta go meet them face to face. So he did both of them. He set up his profile where he looks good if someone discovers him. He has reels, so if people see his content from over, but then he meets them in person as well. You know? And then one year, he's like, he's fucking playing everywhere. In in literally one year.
Esteban Candelario (01:08:03.871) I agree.
Esteban Candelario (01:08:22.772) Mm. I always tell people a lot can happen in twelve months. Like sometimes your life can literally change in twelve months.
Zahren (01:08:23.511) And I message him.
Zahren (01:08:28.631) Bro, like this I'm saying, like that's all it is. Like he just he was consistent, he didn't care, he posted, he just did his thing, he went out, he talked to people, he met them, networked with them and and look where it got him.
Esteban Candelario (01:08:42.316) Zahren (01:08:45.175) And you know, like, he ain't like some fucking like he's a smart guy, but none of us are fucking like some fucking Einstein Brav. But it was it wasn't rocket science, you know? I I told him, like, I gave him some guidance. I was like, bro, when you go out, make sure you don't talk shit about anyone. Make sure you keep good relations with everyone. You go out, you DJ, do your thing, hi to everyone, and you leave. Or you can stay back for a bit, but I said you don't get involved with any beef with anyone. You you're your just there.
Esteban Candelario (01:08:53.132) Esteban Candelario (01:09:01.512) Zahren (01:09:14.047) to to make you be peaceful to everyone you leave 'cause you're gonna need everyone. You don't know when.
Zahren (01:09:23.359) And it the best places to meet artists are nightclubs, bro.
Esteban Candelario (01:09:28.268) That's a fact. That's a fac I feel like I feel like a a a lot of producers are trapped inside their room making beats and I feel like a lot of producers have enough beats on their hard drive, but they don't have enough time doing anything else.
Zahren (01:09:29.889) Not c bro.
Zahren (01:09:37.666) You need to be in tap with real life, bro. And you gotta understand everything is human relations. You need someone to like you to see you. Okay? So, what I used to do, bro, what do what do dudes like like in general? Let's be real. I'm not gonna sugarcoat shit. Chicks and alcohol. They wanna get lit. What I did, and it's gonna sound fucked up, I don't care what anyone says.
Esteban Candelario (01:09:41.32) Yeah, I agree.
Zahren (01:10:06.835) I was basically like a half pimp without getting paid. Okay? I used to pull up with chicks, bro, invite artists, buy bottles, get them fucking lit with me, have the time of their life, and they used to fucking love me and come, bro. I used to meet them, yeah, I own a music studio. That dot that. We used to get fucked up.
Esteban Candelario (01:10:11.604) Uh-huh.
Esteban Candelario (01:10:25.196) Zahren (01:10:31.499) And then they come, then end up coming. And become recurring and then shout beat to all their friends. It's human relations, everything.
Zahren (01:10:42.837) I feel like people have lost that touch with the real world, with this whole like fucking like that's what I hate, bro. Like all these people, like they don't want to go out anymore. They're all on like some fucking fitness health grind. and they're like, I have to stay at home and eat fucking chia bowls. Bro, go out your house, bro. Talk to people. Like everyone's saying, I could do everything by myself. You can't, bro. The guy I ha I work with.
People I worked for and people I work with and stuff like that, like I see it all the time. Bro, people are calling their phones like crazy. I've got this offer. I got this offer for you. Like they just give it to you. But you gotta meet people to give it to you. And you're not gonna do that from a fucking computer screen.
You know what I mean? Look at the biggest business people in the world, bro. They're still doing seminars. Why?
Esteban Candelario (01:11:29.716) I agree.
Esteban Candelario (01:11:35.692) Mm. Big facts. Yep.
Zahren (01:11:37.438) Why are they doing seminars for? They can do they have 20 million followers on Instagram. Five million. Why do they need to do a seminar for? Everything at the end of the day still needs to be face to face, bro. And that's what these people forget. That bro, you want clients, meet them in the places they are. Meet them in the nightclubs. Okay? Learn the bro learn nightclub industry. You want clients, run an event. Run an event, put artists on a local lineup to they'll they'll love you forever.
Like you need your name out there. Meet people. And that's that's my recommendation is leave the house.
Esteban Candelario (01:12:05.4) huh.
Esteban Candelario (01:12:11.372) The best advice is to show your face and help as many people as possible. And then maybe they'll return that favor. Yeah. Or build that relationship.
Zahren (01:12:15.595) That's it bro. Though they will. People feel obligated psychologically to help you if if they owe you one.
Zahren (01:12:25.185) This is how it is.
Esteban Candelario (01:12:25.376) You ever run into a situation where like you did something for somebody? And of course like you don't always expect something from it, but they just absolutely like never considered you ever in the future for anything.
Zahren (01:12:34.817) Yeah, you just never speak to them again, that's it. That's it. That's that's it. Fuck you. Straight out. That's all the way. Fuck you to the end.
Esteban Candelario (01:12:40.32) Yeah.
Zahren (01:12:48.599) course it happens, but you know that's gonna happen. You can't you can't do anything about that.
Esteban Candelario (01:12:53.035) Uh-huh.
Mm. So I mean I mean your journey's pretty fun. I didn't know you had DJ classes. I actually learned that today, like right now. I you did not mention that before. Yeah. Mm. Mm. So I mean we kinda went from like doing like using F L at sixteen and then turning eighteen, nineteen, like playing soccer in Spain, which is crazy, and then coming back to the States I mean not the States, to Australia and like creating your own studio and then
Zahren (01:13:02.69) maybe bro, there's so much there's so much shit that has happened, I don't even remember it all, bro.
Esteban Candelario (01:13:23.466) Then getting into nightclub and I'm sure like in in between that that's when you were doing the DJing thing. and So then how do you how do you how do you feel? 'Cause you did mention earlier like people who like run courses are usually people who fail at something. So like how do you personally feel like 'cause I know w when when we did talk before this call.
Zahren (01:13:28.289) No, I learned to DJ after getting to nightclubs for thirty dollars online.
I bought a course on for thirty dollars. I had a DJ.
Yeah, so
Esteban Candelario (01:13:51.403) You mentioned like you take courses on like everything 'cause you're always open to learn, like whatever you're getting into. So how do you personally feel that about like purchasing courses or like in investing money and your time into things that you want to like learn?
Zahren (01:14:01.237) I'm only buying a course off someone that's like 35 or 40 plus. If it's to do with money or li or like finance or anything, 100%. Bro, I do not trust any 20-year-old with showing a Lampo on Instagram or a house to teach me anything, okay? I see it all the time, bro. You think they're like they're like in some they're like like they're in a fucking house. And you know what? I don't give a fuck. I'll say it. I know some dude, I'm not gonna fucking name names.
Esteban Candelario (01:14:05.936) Esteban Candelario (01:14:16.648) Yeah. Yeah. Mm-hmm.
Zahren (01:14:29.761) Who like I was talking to and I showed him how much I made in the studio and he's like, bro, like, you know, I'm struggling to like make 10k a month. And then I see this cunt fucking rent out some fucking cheap villa in Thailand with like five people posting fucking videos of it and then telling people how to make a full-time living off becoming a producer. When like a week ago he was asking me how to do it.
Esteban Candelario (01:14:50.006) That's crazy. That's crazy.
Zahren (01:14:52.619) And he has like 30,000 followers, beat stars as opposed to him, and I I unfollowed him. I'm like, fuck this guy, bro. Why are you talking shit for? But you know, let them live in Julululands. It only lasts a couple of years. No one like cause you can't you can't fraud it. You'll only fraud the kids, the young ones.
Esteban Candelario (01:14:58.739) Esteban Candelario (01:15:08.502) Yeah.
Esteban Candelario (01:15:12.288) Mm. The people the kids with the the mom and dad's credit card. but but okay. I mean I mean I'm into it too, but I agree. I I have to like do crazy research and read all the reviews before I even get into anything, especially if I'm gonna purchase something. So when twenty twenty seven comes around and Remick comes out, like and this is probably gonna be one of my last questions, like
Zahren (01:15:17.997) You're learning for them.
Esteban Candelario (01:15:34.922) What what do you see in the future for yourself and how quickly do you see like Remic growing? You see it going from zero to a hundred in the first year, first three years, or do you think it's gonna be like the long game in the next ten years?
Zahren (01:15:48.492) No one knows. I might accidentally blow up overnight or it might take ten years. Who fucking knows? I don't give a shit personally. Nah. That's not I don't rely on like stuff like that as like sources of income. If I wanted income I'd go buy a fucking cafe or something.
Esteban Candelario (01:15:50.177) Yeah.
Esteban Candelario (01:15:54.597) Mm. And do you care? Like
Zahren (01:16:07.575) Personally.
Esteban Candelario (01:16:08.812) So w what is it for you? Is it more of a passion project or is it like if this hits, you know it's gonna be so big, like
Zahren (01:16:13.009) No, it'll hit, but software takes a long time to churn to to to get started. Software curves like this, bro. Year one, two, three, four, five, six, seven, eight, nine. Psh.
Esteban Candelario (01:16:17.098) Esteban Candelario (01:16:27.35) Right.
Zahren (01:16:28.685) It's it is. When it comes to software. It's very like that. And yeah. That's the thing. When it comes to software, it's it's not dangerous because I've had software stuff before. It's just it's just a lot lot takes a lot of time, you know? And you know, but yeah, fucking you'll need my advice to anyone is is live life. You don't need to make beats. Trust me.
Esteban Candelario (01:16:45.238) Uh-huh.
Esteban Candelario (01:16:52.243) Mm-hmm.
Zahren (01:16:56.013) You can make one beat. You know what? I wasn't even making beats when I had the studio. I got other people to make them for me and I took a cart. I stopped making beats completely. But you know what? If you want, I'll give you something that you can give to your people. Okay, I'm gonna give you I'm gonna give you a little piece of what's it called? I'm gonna give you a little piece of my property that no one has, but you can get it.
Esteban Candelario (01:17:04.489) Okay.
Esteban Candelario (01:17:10.405) huh.
Zahren (01:17:25.611) I'll give you two things, okay? Actually. Cause I I'm gonna hook up your community. You know what? Maybe you can read it as well. Here's a twenty-seven page booklet of how to brand anything.
Esteban Candelario (01:17:31.88) huh.
Okay.
Esteban Candelario (01:17:39.438) Uh-huh.
Zahren (01:17:40.214) Okay. Anything that I literally import this into Chat GBT. Anything. And and I ask a question. And another thing is a book. That I was halfway through writing. It's eighty-seven pages basically. Of everything that had to do with the mu with the with the studio. The numbers, how much money I made from everything, how it worked, every single like take
Esteban Candelario (01:17:46.198) Yeah.
Esteban Candelario (01:17:57.236) Mm.
Zahren (01:18:09.515) When the studio closed, when it opened, everything.
Esteban Candelario (01:18:13.172) Zahren (01:18:14.037) Legitimate how to make six figures as a producer.
Esteban Candelario (01:18:18.796) Are you saying like like we'll I'll be able to link this like on the bottom of the video, like in the in the description for YouTube? Okay, say less. Say less. Okay, so this is gonna be my last question. You know, with that being said, if there's anything you could do to go back in time and speak to your younger self when you officially started, is there anything that you would change to make any difference now if you can go back in time and talk to your younger self?
Zahren (01:18:24.087) Go for it. Keep it. We'll give you give you links. Keep it, all yours.
Zahren (01:18:32.589) Yeah.
Zahren (01:18:46.677) I don't live with regrets. If I was to say something, it would probably be don't spend money like a dickhead. But I feel like if I didn't spend money then, I would have spent it now and much worse.
Esteban Candelario (01:18:48.588) Esteban Candelario (01:18:59.678) Mm. I feel that. Yeah.
Zahren (01:18:59.743) So yeah, like that that's about it. Like, but you know what? At the end of the day, you live once, you're gonna die. I have fucking four billion stories that will live with me until I die about the shit I've done. And that's what you live for. Stories. When you're always when you're talking when you're talking business with anyone telling you the only you're talking shit for two hours and ten minutes of actual talk gets done and you're just telling stories about the shit you've done.
Esteban Candelario (01:19:11.148) Mm.
Esteban Candelario (01:19:14.976) I love that bro.
Esteban Candelario (01:19:20.422) Mm-hmm.
I love that, bro.
Zahren (01:19:28.693) You gotta have some cool stories.
Esteban Candelario (01:19:32.182) Good conversation starters.
Zahren (01:19:32.683) And the only way the only way you get good stories is by doing some crazy shit, bro.
Esteban Candelario (01:19:37.576) Mm. I love that man. Tell tell them where they can find you, all socials. where would you be at?
Zahren (01:19:42.601) social zarin.au. I got a YouTube that's just Zaren as well. I about I got two I got two I got an interview up on my YouTube about like in s I got a did a like a an interview with like my old PA. that's it. And you know, my Instagram is Zaren A.U. I'm not really active too much on social media nowadays to be honest. It's not like
my main source of income anymore. I am on the business pages but like not on my personal because like I'm not I'm not selling anything, you know. So for me personally, like there's no need for me to be like active on social media like on my personal posting like like this will happen. But I am gonna start doing like vlogs and stuff, like coming like, you know, behind the scenes and stuff. So I mean if you're interested in looking at that cool. But other than that like I'm not super active but I do post like a lot of like
Esteban Candelario (01:20:29.504) Because
Zahren (01:20:36.565) to helpful shit on my story all the time to do with like just like anything to do with like making money and stuff like that, so
Esteban Candelario (01:20:43.402) Nice. Awesome, bro. Thank you so much for hopping on. crazy, crazy story. And you're only like what, twenty two? crazy life story. But I appreciate it, man. Thank you so much for sharing it.
Zahren (01:20:49.057) Yeah, yeah, okay.
Zahren (01:20:53.259) Legend, appreciate it, bro.
Esteban Candelario (01:20:55.316) Thank you.
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