How to Sell Beats on YouTube: Build a Brand, Optimize Videos, and Boost Sales

After our last article explaining how to sell beats on BeatStars, I want to be more precise about how YouTube works and how to successfully use YouTube as a funnel for selling beats. Selling beats on YouTube has become an increasingly popular way for music producers to reach a global audience and monetize their creations. Here's a step-by-step guide to help you sell your beats effectively on YouTube, while optimizing your videos for search engines to increase visibility and sales.

Create a YouTube Channel for Your Beats

If not already done, the first step in selling beats on YouTube is creating a dedicated YouTube channel. Your channel should reflect your brand as a beatmaker or music producer. Make sure your channel name, logo, and description align with the type of beats you’re selling. Keep the branding consistent across all platforms to build trust and recognition.

First things first, make sure your YouTube channel is set up to represent you as a professional beat maker. This means creating a clean, organized, and visually appealing channel that reflects your brand.

- Channel Name: Choose a unique, memorable name related to beats or your producer identity.

- Channel Art: Use high-quality graphics for your banner and logo. Sites like Canva can help.

- About Section: Include a compelling bio that talks about your music style and where people can purchase your beats.

Tips:

- Use your producer name consistently across social media platforms.

- Write a clear and compelling description about who you are and the type of beats you produce.

- Include links to your website, BeatStars, SoundCloud, or other platforms where your beats are available for purchase

Uploading Your Beats

YouTube doesn't allow direct uploads of audio files like MP3 or WAV, requiring them to be paired with a video file. TunesToTube lets you upload your beat (audio file) and a corresponding image (such as your logo or artwork) and automatically creates a video that YouTube accepts. This process saves you time and removes the hassle of using video editing software to manually create videos for each beat.

Free to Use with Paid Options

TunesToTube offers both free and premium versions, making it accessible for producers at different stages of their careers. The free version allows for basic audio-to-video uploads, while the premium plan provides additional features like bulk uploading and higher resolution options.

- Video Titles: Use descriptive and keyword-rich titles. For example, instead of New Beat 2024, use something like (FREE) Drake Type Beat ~ exhibit. (as exhibit the name of your beat) This format includes the artist type, the year, and the genre, which are common search terms used by producers and artists looking for beats.

- Descriptions: In the actual YouTube algorithm, keyword spamming or buzzwords spamming are likely to put you down in the algorithm, I would consider having a much simpler description including who has done the beat, the BPM, the buy link and your website like so:

Prod by "(your name)"

115bpm

purchase (Buy 2 Tracks, Get 1 Free): "(link)"

My Website : "(Link)" (could be your beatstars main link)`

Collaborate with Other Artists and Producers

Collaboration is key in the music industry. Reach out to other artists or producers for collaborations. Not only will this expose your beats to a wider audience, but it will also establish valuable relationships within the industry. You can even cross-promote each other’s channels, increasing your reach and subscriber base.

Consistency Matters

The YouTube algorithm favors channels that post consistently, as this helps retain viewership and keeps audiences engaged. Posting multiple times a week signals to YouTube that your channel is active, increasing your chances of being recommended. Frequent posting (at least 4 times a week) gives your audience a reason to return regularly. It also increases your chances of appearing in the “Recommended” section or on the home page of your subscribers.

Try to never break that consistency always keep the same frequency of uploads. It will pay with time.

Use a Targeted Audience

Focus on a specific genre or circle of artists to build a loyal audience. By consistently producing beats in the same style (e.g., TYLER THE CREATOR, DRAKE, BRYSON TYLER..), you’ll attract a defined group of customers who know and trust your brand. This targeted approach improves discoverability, engagement, and repeat sales, as you’re catering directly to those most likely to purchase your beats.

Conclusion

YouTube is a powerful tool for beatmakers to reach a global audience and boost sales. By creating a well-branded channel, consistently uploading optimized videos, and targeting a specific audience, you can build trust and increase engagement. Collaboration, regular posting, and focusing on a niche market are key to success. With the right strategy, YouTube can effectively funnel traffic and grow your beat sales.